So you think you have a good idea for starting a blog? Well maybe you do, but every day, there are thousands of new blogs being created and of those thousands, only a very small percentage last beyond the first couple of postings. Why?
There are two common reasons for this:
- First is lack of content. The blog is started on an impulse, then the creator soon realises that they have said what they wanted to say and have nothing more to write about.
- Second, the writer realises that keeping a blog regularly updated is very time consuming and there is little or no material reward so they give up.
You can start testing your idea by preparing a list of your first blog postings.
- Brainstorm the titles of each posting and think about what the content will be. See how many post titles you can come up with. If you can come up with 10 - 20 initial ideas, then your idea might well be worth exploring further, if you can’t then the topic might be too narrow and it might be better to re-think the blog idea. Successful blogs are dependent on a supply of regular original content, if you can’t sustain that then your blog won’t last very long.
- Once you have brainstormed your titles, start writing up some of the content. Just use a word processor to begin with and see how long it takes you to write your first ten entries. This will give you a chance to find out how much time you will need to commit to your blog and also help you to see if you really have something to say about the titles you have brainstormed. If at the end of the first ten postings you still feel you have the time and energy and ideas to continue, then you could have the makings of a successful blog.
- Having completed this process, you will also have some initial content to launch your blog with. It’s a good idea to get at least your first few postings live on your blog before you start getting people interested and promoting your blog. If readers come to a blog and only find one posting they may well never come back. If they see a few interesting postings, then they are much more likely to subscribe to your blog and start following you.
I hope these suggestions help to guide you towards creating a successful blog or site. I'd be really interested in hearing what other bloggers have to say about launching their first blogs.
How about you?
- Did you draft a collection of materials before you started?
- Did you launch your blog with a single post or a collection?
- How long did you wait before telling people about your blog?
© Nik Peachey