On Blogging and Social Media

To help educators get started with social media and blogging

Wednesday, June 17, 2009

Blogging as part of the community

Posted by Nik Peachey

If you really want your blog or site to be useful, appreciated and get regular visitors then it’s vital that you are part of the community your serve. That means more than just pushing your content to places where you think potential visitors might be, but it means actually engaging with, understanding and being part of those communities.

Whatever profession you are in, but particularly in education there are multiple online communities and networks already existing that you can get involved in. To find these can involve a bit of searching but some good places to begin are:

  • Yahoo groups - They’ve been around a long time but there are still a great many very active yahoo groups and joining them often doesn’t cost you anything more than an email.
  • Professional associations - Find the websites for any professional associations that are connected with your field and see if they have email discussion lists or social networks that you can join. This might involve becoming a member, but often it doesn’t.
  • Social networks - There are a vast number of different social networking platforms like, Ning, SocialGo, Facebook etc. try to find the existing social networks connected to your field and join them.
  • Quality sites with forums - There are quite a few sites like the Guardian online BBC| British Council Teaching English, Macmillan's OnestopEnglish that you can register on and get involved with.
Being part of the community
This can have huge benefits for you, in terms of what you can learn about the needs and wants of the community. You are much more likely to get feedback on what you are getting right or wrong and you are also likely to be better informed about what’s happening and what your community is interested in. It gives you access to a huge range of knowledge and information from all over the world.

Remember though that it is important not to SPAM your community. It is vital that you build a good reputation for yourself and your site, but reputation is easily damaged, so make sure that what you contribute has value and responds to the needs of your community. Don’t just push out links to your content, write proper responses to questions and establish your expertise. This can be much more convincing and in the long run do you more good than just sending out a link to one of your web pages. Always act with integrity within the community and try to ensure that your contribution is positive. This doesn’t mean you have to lie, it just means that if you don’t have something good to say then don’t say anything.

Which communities to join
Here are some things you can do before joining an online community to make sure that you aren't wasting your time.
  • How many members does it have? - Communities with more members are more likely to be lively and active.
  • How much activity doe it generate? - There's usually some way of checking when a community was last active. If it hasn't been active for over a month then it's likely that the community has died. If it is a very active community you might want to think about looking for digest options so you aren't bombarded with information.
  • Who is in the community? - You can usually check the membership and see who is in the community in some way. Look for people of good reputation and also watch out for communities that have a lot people not connected with education in them.
  • What's happening in the community? - See if you can check out some of the recent postings and see what kinds of things users are talking about and sharing. This will give you some idea of whether or not you fit with the aims of this group.
  • What are the house rules? - See if you can find any house rules or code of conduct and then make sure you stay with it.

Here are some ELT and technology based communities that I would recommend joining.

Yahoo groups
  • Webheads in Action - fantastic group of people with a huge knowledge base and great source of information
  • Learning with computers - originally started in south America but now an international group of ELT educators dedicated to using technology in teaching

Organisations with email list based communities
  • IATEFL special interest groups - IATEFL has a number of special interest groups that have online communities that you can join for free. IATEFL stands for the International Association of Teachers of English as a Foreign Language and their mission is to link, develop and support English Language Teaching professionals throughout the world.
  • British Council ELTeCS - The news lists enable ELTeCS members to share information about opportunities, events, courses, projects, good practice, debates and ideas. There are six email based lists and you can choose the one for your particular part of the world (or join them all)
  • Mirandanet - The MirandaNet Fellowship, founded in 1992, is an e-community of practice for international ICT policy makers, teachers, teacher educators, researchers and commercial developers who are passionate about digital technology in teaching and learning and about using technologies to promote cultural understanding and democratic participation
Ning based social networks
Quality websites with forums
  • TeachingEnglish - The new version of this BBC | British Council site has forums and groups and enables commenting on most of their resources for registered users
  • OnestopEnglish - This long established site has forums that registered users can get involved in
Being part of an online community is a great opportunity for you to develop professionally, learn more about your profession and have richer and more diverse insights to offer within your blog content. I hope you take advantage of these opportunities and bring something valuable to the communities you join.
How about you?
  • Which online communities are you active in?
  • Are communities useful or do they take up too much of your time?
Please leave a comment or question


Karenne Sylvester said...

Hi Nik,

Wonderful article again - you are fast becoming the Darren Rowse of ELT ;-).

I'd like to also recommend the educational groups on LinkedIn as well as a place to discuss educational issues, get ideas for postings, connect with other trainers and link the occasional article.

I agree with you though, very much, on the issue of 'spamming' or people who only go online to market themselves and then leave without doing anything else.

No one really likes someone who only talks about themselves.

Even though it takes time to network, bloggers should make an effort to chat a little too - answer questions or even submit questions of their own and then answer/ participate in the conversations.

Also, funnily, some of 'my' most popular articles are the ones where I talk about other great articles that I've been reading! LOL.

Take care, you're doing a wonderful job with this blog -it's very interesting.


Nik Peachey said...

Hi Karenne

Very true about LinkedIn, it suddenly came of age for me a few months ago and has now become REALLY useful. Think it probably deserves and article on its own.

Thanks so much for the encouraging words too. Long way from being Darren Rowse - have yet to make a single dollar from this blogging thing!

As for this article, some of the points here are actually things I have to work hard to remind myself about sometimes, especially in 'downtime' like this when I produce a lot of content and want to get it out there.

Anyway, thanks again.



Johanna said...

Hi Nik
Another really useful article thanks.

You have mentioned some great places to join in discussions including some I hadn't heard of. But should I explore them or not? (Rhetorical question!) I try to be reasonably active on the groups that I belong to - not just because it's the 'right' thing to do, but because I get genuinely engaged in and fascinated by what people are talking about. I think they have done more for my professional development than any other means.

BUT what a lot of time it takes and sometimes distraction from what I should be doing. It's easy for a whole morning to go by on professional social networking.

It's a really difficult one to weigh up. But I really agree that you shouldn't JUST be pushing your own stuff - you won't win visitors that way.

Best wishes

Nik Peachey said...

Hi Johanna

I really know what you mean about the time it can take up. I usually assign x amount of time each day to this and try to stick to it and focus on where I can really help.

I think it's worth being in a lot of communities even if you can't really contribute and I think this is where RSS is so useful. I subscribe to most by RSS and can check through multiple communities pretty quickly. I wrote an article here on RSS and personal homepages as I'm a real fan http://nikpeachey.blogspot.com/2008/07/creating-personal-homepage.html even subscribe to my favourite Twitterers via RSS.

I think though that you do have to be disciplined about your time, but still think it's good to be in there and seeing what's going on, even if you can't be an active participant.

Thanks for another really useful comment.


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